New Technology

New technologies & Film fiction


New technology today includes DVD Blu-Ray and 3D which give HD experiences. These give a more 'real' feel to the film. Avatar was the first film to use advanced 3D technology and that is why Avatar gives off a real experience.

Audiences would enjoy the 3D experience because they will feel as if they are part of the film as there is depth in the 3D screen. However, some audiences might find it disturbing as the effects and graphics used in a film can cause headaches migraine etc as some of the audiences can be sensitive to this new technology. Moreover, 3D is designed to make the resolution of the film high and so it makes audiences enjoy this experience. This would also benefit the producers because then there will be more audiences going to watch their films in 3D rather than normal and they would probably enjoy it a lot more. This lets the producers have more profit for their film by making it in 3D so that more audiences will be engrossed in watching it in that definition. 

For the new latest and upcoming films, there is always a tag at the bottom of a film poster saying 'In 3D' which gives more excitement to the audience and would persuade them to watch it in 3D as it is more enjoyable. 

The way a producer might suggest it is better not to use the new tech would be depending on the type of film it is. For example, if it was animated, or in the Genre of Fantasy, a producer might perhaps use it.

Viral marketing is when an audience promotes a film and spreads the word about it. This could be done by a  person/people start tweeting, writing or posting pictures and information about a specific upcoming film. People tend to write positive things about a specific film of their kind in order to persuade/engross others to look anxious for it's release. Most people 'obssess' over their kind of films and tend to post pictures or teaser posters or even links for their trailers to convince people to watch them. Once people have watched a certain movie, they tend to also review it by giving a rating out of 5 or 10 to advise others whether they should go and watch it or not. Viral marketing basically hypes up the audience and makes them more and more eager to watch the film being promoted.

Synergy between Argo, Silver Linings Playbook and Lincoln.

How and why do producers use synergy between products, both secondary products and primary products of the same genre, to attract audiences.

These posters are similar in the way that they use dull black & white colours to represent each film- with the same Genre. Their Genre seems to be Drama, Historic just by looking at the 3 movie posters we can guess this. These poster all use Black, White and one other colour. For example, Lincoln uses Black, White and Gold (which is used for the title of the film). Silver Linings Playbook uses Black, White and Yellow and Argo uses Black, White and Red. All the bright colours stand out and adds a bit of mystery to the posters. All these films as we can tell, must include overcoming hardships of some sort because there is a brighter side behind the dark, dull side. The way that these colours have been used shown implements Drama, crime, Thriller sort of Genre movies- which is what they are. 

The camera shots used in each poster are also similar in some sort of way. Lincoln has a mid-shot side profile which seems to show tension of some kind, Silver Linings Playbook is a close-up shot but only shows half of the characters faces which shows they are both the main characters in this movie and, Argo is in an Extreme close-up view which shows that he is the main character and that there is some mystery/problem behind it. 

All these films also have similar storylines which also explain why they are of similar context. However, one thing they don't have in common is the tagline used in Argo. Argo is the only film out of these three films that has a tagline provided and it is clearly written 'The movie was fake, the mission was real'. This also creates suspense and mystery to the audience and makes them feel anxious to watch them. 

Star power

Starpower 

Starpower has the ability to attract audiences by picking the top actor/actress who is very successful at the present time. This gets the audience engrossed and they would want to find out more about the actor/actress. For example, currently, Jennifer Lawrence is the number one on the Starpower chart and she won an award for Best Actress. This would make the audience want to watch the films in which she starred in to see how well she acts and if she deserved the award for her success. 

This also can benefit the producers by leading to providing a guranteed income (profit) for the movie producers by the audience who watch the films which Jennifer Lawrence stars in. They would get lots of money because more and more people would watch the films as she is almost the main character in most of her films like; The Hunger Games specifically. This is known as Opening film and Jennifer Lawrence is the lead title in which she is on her own acting out in the films- she is a very successful actress at the moment.

On the other hand, the opposite of Starpower would be Lindsay Lohan. She is not even close to having Starpower as she has not been very successful in film. Her films did not make that much money as Jennifer Lawrence's films did. They made very little profit and due to this, she won't get promoted as of yet to star in any upcoming films because those films have dragged her down. 

The Green Hornet Trailer Analysis

The Green Hornet trailer analysis

By watching the trailer for The Green Hornet movie, the audience would be able to pick up on the fact that Britt Reid is a kind of badboy player. I can say this because, in the trailer he seems to be partying and clubbing, drinking, making out with girls and just messing around. But then, it gets serious because, he finds out his Dad is dead. Britt Reid decides to team up with a Kato, a man who is close to his dad, and he wants them to be masked as villains to get close to bad guys, so that way no one would suspect them.

The institutions in this film are; Columbia Pictures and Original Film. This film failed in the box office because it only made the gross profit of $98,780,042. 

The target audience for this film would be ideally suggested as 13 year olds. This is because, there are certain scenes which are not appropriate for under aged children and, there is violence and swearing in this film which concludes that this film is not approven for children under the age of 13 as they need to be mature enough to watch it.  

Argo

http://www.youtube.com/watch?v=w918Eh3fij0

13/02/13- Intertextuality for Kick- Ass

Intertextuality in Kick- Ass' poster

This film poster shows four superheroes on the front of the poster. This tells the audience that this film is about super- heroes in Action. This poster can relate to other films in like other super- hero action movies. The characters on the front, seem to look like other superheroes previously in other films. The superhero with the Black mask shown in the poster, is made to look like Batman. This gives the audience an identity factor as this man is supposed to be Batman in this film. The other superheroes seem to represent other heroes with special powers. This poster's representation is linked to films like; Scott Pilgrim Vs The World, by having a cartoon type comedy-like superhero action movie. Also, it can be linked to previous superhero movies like Iron Man, Captain America, Thor, The Green Lantern etc. However, the superheroes except the Batman hero are all made up (created) to make the audience familiarize themselves with the new superheroes in the Action genre. This film has ridiculous Action in it which is just like Scott Pilgrim's film as he is a hero but the way the film has been put together is similar to Kick- Ass by adding comedy to the Genre Action. 

This poster used a Black background with Yellow writing so that it makes the characters and the title of the film stand out. The way that the characters almost look like they are appearing out of the text, creates interest towards the audience. This film links to many other previous superhero action movies and  quite a few elements have been taken from them to create this humorous Action movie. 

                                                                                              

12/02/13- Beyoncé

How do media producers use intertextuality to attract audiences to media products by broadening the possible Uses & Gratifications?

Beyoncé's video 'Countdown' shows all the elements of Uses & Gratifications but, they are not all easy to point out. The obvious Uses & Grats noticed by looking at the video would be, Personal identity because, her fans/people who watch the video would become amused by what she is wearing and it would encourage them to buy the same clothes as Beyoncé, what she wears in the video. Another element that is noticed in this video is Entertainment. This is because, audiences would have loved Beyoncé's songs and would definitely want to watch the videos to them to see what she is like in them. Lastly, Social also comes into this because, most groups of friends/people, would try and copy what she wears, how she dances and would try and be like her while others may think she is too rude the way she dresses or maybe, they are not into her kind of music as it might be a little too 'jumpy' for them. 

Beyoncé has in fact, copies the choreography from a film with Belgium dancers. She has taken this, so that the fans of those dance moves would definitely watch Beyoncé's dance moves and she would get a larger audience. Also, people would compare the two videos to see who danced better and to recognize Beyoncé. 
Beyoncé did not just 'steal' dance moves but she also stole the clothes and the colors from someone called Audrey Hepburn. As you watch the video, you can notice very bright summery colors which meant that the fashion at the time was bright colors due to the time of month when this video was out. This brings back the 50's/60's and it is recognized by many. 

An Information element has been recognized but, it was not that easy to point it out. This is because, when Beyoncé sings in the video, at one point when she sings 'I'm tryna make us 3 from that 2' and she turns halfway and shows off her baby bump which informs us that she is pregnant, but she is very clever in this way. 

The setting is also similar to the one in the film Step- Up, with the windows and the atmosphere seems really old. Beyoncé has used all the elements in different ways in her music video which brings back the 50's/60's as its tradition.