Case- Study Outline The Avengers

Case Study of The Avengers

The budget: $220,000,000 (estimated) 

The gross: $1,481,585,111 (Worldwide)

Director: Joss Whedon. Also directed Buffy the Vampire slayer, Toy Story and others.

Institution: Marvel Studios and Paramount Pictures

Style of marketing: Trailers, Posters, Reviews and sharing on Facebook, Twitter, MySpace and other social networking sites.

The movie was pre-launched almost 2 years before its show date. They had done their research and preparations well as they had followed a clear strategy. The marketing team for The Avengers seems to know its niche, and they expand on it. With the Avengers trailer, most people thought "Wow, I am so going to watch this movie!" And with such a trailer, they made sure that customers would be overly satisfied with how great the great superhero action movie is. The marketing team had taken advantage of the Marvel superheroes' fan base. Reviews (whether good or bad) from movie critics like New York Times and trusted sites helped in making the movie reach out to its supporters more. They combined conventional promotions through TV, conventions, posters and the trailer in movie houses with a lot of modern advertising and sharing on Facebook, Twitter, MySpace and other social networking sites and online communities.

Best Picture Oscar Winners

Best Picture Winners

2010 - "The King's Speech"

Director: Tom Hooper

Basic story: The story of King George VI of Britain, his impromptu ascension to the throne and the speech therapist who helped the unsure monarch become worthy of it.

2009 - "The Hurt Locker"

Director: Kathryn Bigelow

Basic story: Forced to play a dangerous game of cat-and-mouse in the chaos of war, an elite Army bomb squad unit must come together in a city where everyone is a potential enemy and every object could be a deadly bomb.

2008 - "Slumdog Millionaire"

Director: Danny Boyle, Loveleen Tandan

Basic story: A Mumbai teen who grew up in the slums, becomes a contestant on the Indian version of "Who Wants To Be A Millionaire?" He is arrested under suspicion of cheating, and while being interrogated, events from his life history are shown which explain why he knows the answers.

2007 - "No Country for Old Men"

Director: Ethan Coen, Joel Coen

Basic story: Violence and mayhem ensue after a hunter stumbles upon a drug deal gone wrong and more than two million dollars in cash near the Rio Grande.

2006 - "The Departed"

Director: Martin Scorsese

Basic story: Two men from opposite sides of the law are undercover within the Massachusetts State Police and the Irish mafia, but violence and bloodshed boil when discoveries are made, and the moles are dispatched to find out their enemy's identities.

2005 - "Crash"

Director: Paul Haggis

Basic story: Los Angeles citizens with vastly separate lives collide in interweaving stories of race, loss and redemption.

2004 - "Million Dollar Baby"

Director: Clint Eastwood

Basic story: A hardened trainer/manager works with a determined woman in her attempt to establish herself as a boxer.

2003 - "The Lord of the Rings: The Return of the King"

Director: Peter Jackson

Basic story: Aragorn leads the World of Men against Sauron's army to draw the dark lord's gaze from Frodo and Sam who are on the doorstep of Mount Doom with the One Ring.

2002 - "Chicago"

Director: Rob Marshall

Basic story: Murderesses Velma Kelly (a chanteuse and tease who killed her husband and sister after finding them in bed together) and Roxie Hart (who killed her boyfriend when she discovered he wasn't going to make her a star) find themselves on death row together and fight for the fame that will keep them from the gallows in 1920s Chicago.

2001 - "A Beautiful Mind"

Director: Ron Howard

Basic story: After a brilliant but asocial mathematician accepts secret work in cryptography, his life takes a turn to the nightmarish.