Poster Analysis of The Avengers

The Avengers poster analysis

This is the teaser poster of The Avengers Assemble. The colors used in this poster are very dark, dull colours which shows that this film is a movie which is linked with outer space and the earth. The colours also refer to the name of the film; 'The Avengers'. The poster shows the four main characters or in fact, the four main Avengers and so, the audience gets to know what the Avengers look like and what part each of them are playing. 

The target audience of this particular teaser poster would be superhero fans whether children or adults, as all the avengers have their separate films which most people would have enjoyed. Also, fans of a particular avenger; for example, Iron Man, Captain America, Hulk, Thor etc. 

There is not much information provided on this poster and it doesn't include much about the film. However, in the bottom left hand corner, there is listed three of the institutions of the film. This gives information about the institutions of this film. Also, there is a catchy tagline right at the bottom underneath the year that this film was released. 

It says; 'Earth's Mightiest Heroes', which encourages the audience to look forward to this film. This tagline also links to the image at the bottom of the poster of Planet Earth. This automatically comes to mind, that this film is about superheroes that avenge the Earth and protect it. 

This poster is the original Avengers Assemble poster in which, you get to see Action occurring by looking at it. The colors in this poster aren't dark and dull like the teaser poster, there are colors included of the costumes that the actors are wearing. This helps the audience view what the colors of the costumes will be and, they also get to see all the superheroes involved in this film.Whilst using the 'z' reading technique, the first things you see are the superheroes in Action which is the main focus of this poster. 

This poster is also more appealing than the teaser because, you can see more action going on and, you are able to see the main characters faces in their costumes. However, there is no information provided on this poster. This would possibly be because, the audience would have already known about the film release date, actors names and institutions from the previous posters and trailer. There is also no name of the film included in the poster because majority of the audience would already know the name of the film, by identifying the characters. 

This poster has been designed so that the main focus of the attention are the Avengers themselves. Lastly, by looking at the background, you can see there is a serious fight going on in which the Avengers must protect themselves, others and of course, the Earth. There is a car behind them on fire that is turned over and the atmosphere is destroyed. This suggests, the place where they are all standing will be a mess in the film as well. You can also see the Stark tower right at the back, which is also in the focus. The audience would suggest that Stark tower is also the main focus of the film, which is why it has also been shown in this poster. 

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3 Core Products

The Avengers 

The Green Hornet

  

Kick-Ass

Case- Study Outline Kick- Ass

Case- Study of Kick-Ass  

The budget: $30,000,000 (estimated)
The gross: $48,043,505
Director: Matthew Vaughn- English film producer and director of Stardust, X-Men First Class, Layer cake. 
Institution: Marv Films and Plan B Entertainment
Style of Marketing: Posters, Trailers, Online, Media and Publicity. 

This film had released many posters of the colorful characters which got the audience more intrigued in watching this super- hero film. A second batch of teaser posters were also released of the individual super-heroes. Because of all these series of posters, it got the audience focused on the upcoming film and people started to talk about it on blogs and social networking sites. This drew publicity to Kick-Ass and encouraged more and more people to look out for it. The trailer started off with a normal guy trying to jump from a building but fails to do so and it makes the audience think 'What mad man'. After him discussing with his friends if becoming a hero was possible, we then get to see his 'I'm Kick-Ass' scene in which we get to know what he plays as the individual he is. This makes the audience familiar with what part he plays in the film by the title 'Kick-Ass' being the super-hero's name. Because the movie was rated R, it was doing so well and so it had also mentioned the language used in the film and more graphic shots of people's heads being blown off. Their official website also includes links to social networking sites, buying tickets and also reviews on the website for review websites such as Rotten Tomatoes and IMDB.