New Technology

New technologies & Film fiction


New technology today includes DVD Blu-Ray and 3D which give HD experiences. These give a more 'real' feel to the film. Avatar was the first film to use advanced 3D technology and that is why Avatar gives off a real experience.

Audiences would enjoy the 3D experience because they will feel as if they are part of the film as there is depth in the 3D screen. However, some audiences might find it disturbing as the effects and graphics used in a film can cause headaches migraine etc as some of the audiences can be sensitive to this new technology. Moreover, 3D is designed to make the resolution of the film high and so it makes audiences enjoy this experience. This would also benefit the producers because then there will be more audiences going to watch their films in 3D rather than normal and they would probably enjoy it a lot more. This lets the producers have more profit for their film by making it in 3D so that more audiences will be engrossed in watching it in that definition. 

For the new latest and upcoming films, there is always a tag at the bottom of a film poster saying 'In 3D' which gives more excitement to the audience and would persuade them to watch it in 3D as it is more enjoyable. 

The way a producer might suggest it is better not to use the new tech would be depending on the type of film it is. For example, if it was animated, or in the Genre of Fantasy, a producer might perhaps use it.

Viral marketing is when an audience promotes a film and spreads the word about it. This could be done by a  person/people start tweeting, writing or posting pictures and information about a specific upcoming film. People tend to write positive things about a specific film of their kind in order to persuade/engross others to look anxious for it's release. Most people 'obssess' over their kind of films and tend to post pictures or teaser posters or even links for their trailers to convince people to watch them. Once people have watched a certain movie, they tend to also review it by giving a rating out of 5 or 10 to advise others whether they should go and watch it or not. Viral marketing basically hypes up the audience and makes them more and more eager to watch the film being promoted.

Synergy between Argo, Silver Linings Playbook and Lincoln.

How and why do producers use synergy between products, both secondary products and primary products of the same genre, to attract audiences.

These posters are similar in the way that they use dull black & white colours to represent each film- with the same Genre. Their Genre seems to be Drama, Historic just by looking at the 3 movie posters we can guess this. These poster all use Black, White and one other colour. For example, Lincoln uses Black, White and Gold (which is used for the title of the film). Silver Linings Playbook uses Black, White and Yellow and Argo uses Black, White and Red. All the bright colours stand out and adds a bit of mystery to the posters. All these films as we can tell, must include overcoming hardships of some sort because there is a brighter side behind the dark, dull side. The way that these colours have been used shown implements Drama, crime, Thriller sort of Genre movies- which is what they are. 

The camera shots used in each poster are also similar in some sort of way. Lincoln has a mid-shot side profile which seems to show tension of some kind, Silver Linings Playbook is a close-up shot but only shows half of the characters faces which shows they are both the main characters in this movie and, Argo is in an Extreme close-up view which shows that he is the main character and that there is some mystery/problem behind it. 

All these films also have similar storylines which also explain why they are of similar context. However, one thing they don't have in common is the tagline used in Argo. Argo is the only film out of these three films that has a tagline provided and it is clearly written 'The movie was fake, the mission was real'. This also creates suspense and mystery to the audience and makes them feel anxious to watch them.