How do the target audiences for the two products change the ways in which people consume media?
Google glass is a gadget which is half a glass which goes over your head like a pair of glasses. This gadget enables you to ask instructions which the Google glass will obey and fulfill your order. All a person has to say is 'Glass, record a video' or 'Glass take a picture'. By giving these simple commands, it enables a person to have a whole new experience of life. It is a simple, yet useful gadget which rich, young, business people would prefer to buy. This is because, the way it is formed in a complex way meets the necessities of rich, upper/middle class business people. This is due to the fact that it costs over £500 which is quite expensive for some people.
The ways in which people consume the media depends on their view of things, their age, financial state etc. This would fit in with a rich, business man/woman yet, would not be liked by an old, retired person as it not affordable and too complex for them. However, Google glass is quite accessible to all yet will only satisfy only the ones that can afford and use it sufficiently. Google glass would be most accessible to business people because, they would be busy, hard-working people and would always need some sort of gadget in their ear to contact people easily or work related.
Go pro Hero 3 is a fantastic way of capturing HD videos with an indestructable yet affordable camera. This incredible product is under £300 which is quite a reasonable price for a heavy duty gadget like the Go Pro Hero 3. The Go Pro Hero 3 would be targeted at an audience of sport enthusiasts who have a hobby of skydiving, snorkelling etc. This is because, this camera is waterproof and is unlikely to break, which allows it to give a clear HD definition. This camera can be attached anywhere securely which also gives the benefit to the sport enthusiasts.
This camera also allows people to record from different angles which is another reason why sport enthusiasts would want to buy this camera to record their activities. The target audience has become clear, that it is the sport enthusiasts which will use this gadget sufficiently when performing the sports that will need to be filmed. This would not appeal to some people who do not do sports because, they will not be able to perform amazing stunts which will need to be recorded.
The ways in which people will consume this piece of media will be different to the ways they consume Google glass. Google glass is more of an everything in one which will probably get more views but, it is expensive. The Go Pro Hero 3 can only record videos from different angles and even underwater in a HD experience which is incredible but to some, will not appeal much.
