A2 MEDIA

Go pro Hero 3 & Google glass target audience research

 How do the target audiences for the two products change the ways in which people consume media? 

Google glass is a gadget which is half a glass which goes over your head like a pair of glasses. This gadget enables you to ask instructions which the Google glass will obey and fulfill your order. All a person has to say  is 'Glass, record a video' or 'Glass take a picture'. By giving these simple commands, it enables a person to have a whole new experience of life. It is a simple, yet useful gadget which rich, young, business people would prefer to buy. This is because, the way it is formed in a complex way meets the necessities of rich, upper/middle class business people. This is due to the fact that it costs over £500 which is quite expensive for some people. 

The ways in which people consume the media depends on their view of things, their age, financial state etc. This would fit in with a rich, business man/woman yet, would not be liked by an old, retired person as it not affordable and too complex for them. However, Google glass is quite accessible to all yet will only satisfy only the ones that can afford and use it sufficiently. Google glass would be most accessible to business people because, they would be busy, hard-working people and would always need some sort of gadget in their ear to contact people easily or work related.

Go pro Hero 3 is a fantastic way of capturing HD videos with an indestructable yet affordable camera. This incredible product is under £300 which is quite a reasonable price for a heavy duty gadget like the Go Pro Hero 3. The Go Pro Hero 3 would be targeted at an audience of sport enthusiasts who have a hobby of skydiving, snorkelling etc. This is because, this camera is waterproof and is unlikely to break, which allows it to give a clear HD definition. This camera can be attached anywhere securely which also gives the benefit to the sport enthusiasts.  

This camera also allows people to record from different angles which is another reason why sport enthusiasts would want to buy this camera to record their activities. The target audience has become clear, that it is the sport enthusiasts which will use this gadget sufficiently when performing the sports that will need to be filmed. This would not appeal to some people who do not do sports because, they will not be able to perform amazing stunts which will need to be recorded.

The ways in which people will consume this piece of media will be different to the ways they consume Google glass. Google glass is more of an everything in one which will probably get more views but, it is expensive. The Go Pro Hero 3 can only record videos from different angles and even underwater in a HD experience which is incredible but to some, will not appeal much.

British, White, Upper class males

The stereotypes of British, White, Upper class males

Positives                                                                                   

• Gentlemen                                                                          
• Polite/ well- mannered
• Handsome
• Strong
• Disciplined
• Ladies man
• Rich 
• Smart dress sense 

Negatives 

• Snobby
• Moody
• Stuck up
• Takes advantage of women/ people
• Show off
• Spends money on irrelevant things

The positives and negatives of the stereotypical analysis of a British, White, Upper class male is above. These state that although there are many positives that come out of this, there are just about the same negatives as well. Not all British, White, Upper class males are like this however, as some really are gentlemen. This analysis has been written on a rough scale of what is the stereotype/ representation of British, White, Upper class men. 

Section B- Synergy

Film case study 

How is synergy used to attract audiences in your case study? 

For my case study, I have chosen 3 films in the Action Genre. The films are; The Avengers, The Green Hornet and Kick- Ass. All 3 products have elements of Action but one of them failed in the Box office. The budget was very low for The Green Hornet and so, it was not a successful film. The Avengers however, was a sensation because people were already excited to see it because of all the posters and teaser trailers that were released. People were also anxious at the fact that the superheroes in Avengers are well- known and audiences are fans of them. Kick- Ass was also a popular film because of it's humour and Action elements along with the Intertextuality of the Batman costume of one of the characters. The audience was able to recognise immediately what one of the characters would be like. 

In my case study, I have investigated the synergy of my core products that show similarities in colours, costumes, lighting etc. The codes and conventions in the poster for Avengers have been used to create synergy with the trailer and the official website as well. By using the same colours and costumes in all three platforms, it points out the superhero costumes so that each one can be identified. The 3 platforms also link in with each other by showing the audience how well the Action goes with the film. By showing us the weapons of the superheroes, we get a rough idea as to how the Action elements will be shown. Audiences are already quite familiar with the superheroes such as; Iron Man, Captain America, Thor, Hulk etc. and so they would become eager for this film. I have also discovered linked with Synergy that some parody posters and UGC (User Generated Content) has also been made. This also creates amusement for the audiences as they would want to know where the users had gotten this idea from and they would want to watch it.

The Avengers shows the characters individually in the teaser posters, trailers and even the website. The character Iron Man is played by Robert Downey Jr. who is very well- known as he has starred in the previous Iron Man films and so, his fans would also want to watch The Avengers because of his appearance in the film. By having Robert Downey Jr. play Iron Man in The Avengers also creates synergy between the previous Iron Man films and The Avengers posters and trailers. 

The producers of Kick Ass are also releasing Kick Ass 2 in August and they have already updated the Kick Ass 2 website which automatically gets fans of Kick Ass to become anxious in waiting for it's release. The costumes for both films. For The Greecn Hornet, it also uses synergy to create branding for the audience but because of the unsuccessful film, most people got put off of watching it and so it is not a very well- advertised film. The colours used in all three platforms in The Green Hornet contrast together creating quite a bit about what the film is about. By including the car in each platform the audience gets to know what this film is about and therefore creates interest. 

Overall, all 3 core products use synergy to create more attention towards the films. All core products are creating branding which in this case, if someone was to show a person anywhere around the world The Avengers without the Title of the film, they would automatically know who they are because of the advertising they have seen. However, most people would not be that aware of The Green Hornet because of it's low production value and so they would not know about this film. Kick Ass would also be known by many as a lot of online advertising has been done and audiences are aware of the new Kick Ass coming out soon. 

'Unlock The 007 In You' - Coke Zero advert

Analysing Coke Zero advert

Media forms

This advert uses a range of different techniques to promote Coke zero. The semiotic elements are used which combined together make a very purposeful advert. The advert uses diegetic sounds of the atmosphere and the opening of the coke bottles along with the sounds of the cars and trucks shown in the advert. Along with diegetic sounds, it uses non- diegetic as well which is of the James Bond soundtrack along with diegetic voices of the actors in this advert. The sounds combined together makes this advert appealing by having the actors sing out the tune of the 007 soundtrack. This makes the advert appealing by using a very famous and well- known soundtrack and have people singing it out to show the effect that Coke Zero gives off.

The advert starts off with a man holding a coke bottle and 3 or 4 men on a table with a woman. The man looks at the woman, smiles and takes a sip of Coke only to turn it over and find the 007 logo on the sticker. He then starts singing the soundtrack and the woman joins in. It is almost like a duel with the men and the main actor. The main actor then sees the woman going in the car with the man and he rushes out (still continuing to sing) and follow them. This advert uses very clear, calm colours which blend in with the atmosphere being warm and sunny. This advert uses mostly mid-shots to show the audience exactly what is happening and what the effects of Coke Zero might be.

There are also elements of humour in this advert for example; when the man goes by the fancy car, the audience expects him to get in it to save the girl but, there is a bike behind it. This would make the audience chuckle a bit as it is unusual for a 'James Bond like' man to get onto a bike and not the classy car. Another element is the fact that they are singing the tune as they go along which would create more entertainment for the audience. 

Media Audiences

The target audience for this advert would be mainly males because of the 007 promotion in the advert. However, because there is also a woman in the advert, it can preferably be targeted at young couples who are in love because, at the end of the advert the man and woman jump off the bridge and they are both holding coke bottles which they drink together. Women would be the secondary target audiences as they admire James Bond but men would be the preferred target audience because most men idolise him. This advert would persuade men and women (being the secondary target audience) to buy Coke Zero. This encourages the audience by persuing the idea that Coke Zero is a positive drink. Yet, despite the caffeine in it, the hypodermic needle theory affects the audience by coming across as a good drink that should be bought by many. By injecting this into the audience, their minds will automatically think that they would like the drink at that moment in time as the advert endulges the audience.

This advert uses a clever technique to make audiences think that by drinking Coke Zero, you will act like James Bond even though though this will not happen, the audience just consumes the media without thinking about what they are showing exactly. The audience just gets enticed into wanting a cold refreshing bottle of Coke Zero. This advert appeals to a large demography due to the reach of the brands. 

Media Institutions

Coke is a very big well-known brand and most people are aware of the sugar and caffeine that are in most Coke products but, this advert also encourages audiences to know that Coke Zero does not have sugar in. Coke's brand values are that they persuade audiences to drink their products even though they are high in sugar and caffeine which also causes people to become hyperactive. This institution sponsors Skyfall by including it in their broadcast product. Coca Cola and James Bond are one of the leading brands today going many years. They have come together to create a powerful media campaign to advertise their products.

Coke is trying to persue it's products in a positive way yet, people get injected with the hypodermic needle to think that by drinking Coke you will act like James Bond. Along with Coke being well- known, 007 (James Bond) is also very well- known and there is a promotion of James Bond Sky fall going on in the advert as well. This advert gets more attention by including James Bond themes in it as more viewers would be interested.

Media Representations

selling James Bond lifestyle- drink coke that happens.
The representations in this advert are shown very clearly as there is a representation of James Bond in this advert as well. The colours used in this advert represent a classy, rich environment. There is also a Coke Zero drink area with umbrellas which also shows importance of Coke. The lighting used in this advert is high key lighting to create a positive mood for the audience. The actors in this advert seem to be wearing quite formal clothes which represents the city they live in.

This advert is selling the lifestyle of James Bond by including Action elements and the music which makes the audience want to drink Coke and watch the film.

http://www.youtube.com/watch?v=Vtz4qL4-hNE

3 Pony Advert analysis

Pony advert Review



Media Forms

This advert starts off by showing the attractive sunny atmosphere which almost looks like an island. This sets off the mood of the audience by thinking it is going to be a calm advert. This creates individuality of the pony.
The advert uses graphics which the main focus is the dancing pony. The lighting seems to be a very soft subtle colour which brings out the more 'alive' sort of perspective of the pony. The audience would never expect there to be a dancing pony in this advert which creates a lot of amusement. The camera angles used in this advert are mostly mid- shots and close- ups which gives us a better view on the pony and its surroundings. The pony seems to be a very brown with a bit of white colour. This shows the normal colour of a pony and makes it look more real. There is diegetic sound at the beginning of the advert which is more realistic. The diegetic sounds are of the ocean, birds and waves which again creates a more realistic and breezy feel for the audience. Once the non- diegetic sound comes in, the audience would jump as it appears to be unexpected and sudden.

Media institutions

The company behind the production of this advert are a mobile company called 3. 3 is a mobile network company in which they sell a lot of offers for people that join them. The way that the institution has been portrayed is in the form of a pony. The pony shows a lot of movement in which the audience would show a lot of interest in the 3 company. The inter titles at the end of the advert which reads' Silly stuff. It matters'. This shows that the institution has an idea of what the audience would feel/think while watching the advert and they even imply that it is 'Silly' but it matters. This also attracts more attention towards the advert because they are promoting their company by making their taglines catchy for the audience.

Media Audience

This '3' advert uses the main humourous absurd object being the pony. This advert would appeal to a wide audience because it creates humour as well as. This dancing pony shocks the audience but also makes them want to watch it in order to feel entertained. The target audience for this film would mostly be working adults or students but also, because of the childish technique used of the pony, little children would also be interested in watching it. Only people who can afford to join the mobile network would obviously want to keep watching and promoting it. Most people would just watch it for fun to get a laugh out of it because of it's purpose to entertain.

Media Representation

The representation of the pony is seen as a very graphically designed hyper active pony. This pony creates a fun environment by promoting the 3 company in a happy way. The way that the 3 network has been promoted is through the pony itself. By having an entertaining 'dancing' pony, it most likely will catch audiences attentions and therefore, they will get better advertising and people will promote their advert which will also give them more views. 

Analysis of baby & me advert by Evian

Baby & Me advert

This crazy but cute advert is about a man walking on the streets of New York, perhaps and he looks in a car's side mirror only to find out that he is in the form of a baby. The street shown in the advert seems to be a street in New York because, at the start, the big tall buildings are shown which are meant to represent the streets of New York. Techniques used in this advert in terms of camera shots are mid- shots of the adults and babies which gives us a clear view on the people involved in this advert. There are also close- up shots of the people in the advert to show the expressions of them. This advert starts off with no non- diegetic sound which makes it more realistic by having natural sounds as you would hear on the street. Later on in the advert, there is a lot of diegetic sound used and that fits in with the dancing babies and adults. By including diegetic sound when the main part of the advert comes up, it invites the audience more as it makes them want to move along too. The lighting seems to be in low- key lighting which gives a soft yet light feel to the advert

This advert is made to promote the institution 'Evian'. The purpose of this advert is to entertain because of the use of dancing babies. There is also a secondary purpose which is to create humour. People who watch this advert would definitely get a laugh out of it because it is something unexpected for babies to dance like that. The audience would consume this product because they would feel shocked and amused at the dancing babies and they would want to share this advert with others. The audience would also 'awww' a bit by looking at the cute babies shown in the advert.This shows that the marketing technique that has been used must have been viral marketing. The babies aren't the only thing in this advert that makes it humourous but it is also the way the dancing has been shown. The people in this advert to the most riddiculous dance you could possibly watch which makes the adience burst out in laughter.

This 'baby & me' advert by Evian has over 30 million views in just 5 days. This advert has been seen by one person after the other after the other which hence, gives the reason why is has got all those views. This advert is also one of the most popular adverts as just within 5 days, it had reached to 30 MILLION views. The reason for all these views is because, it had gone viral and everybody must have spoken about this advert and shown others which gave it more attention.

The advert seems to show how Evian water can make you feel even though, it is just normal mineral water. They have decided to use this advert to promote their Water organisation because, they had already known it would go viral and everybody would know about it. An advert like this, would only be promoted in Broadcast and E-media form. This is because, despite that it is a big hit, people would have to find it advertising on TV or on YouTube online.