Analysis of baby & me advert by Evian

Baby & Me advert

This crazy but cute advert is about a man walking on the streets of New York, perhaps and he looks in a car's side mirror only to find out that he is in the form of a baby. The street shown in the advert seems to be a street in New York because, at the start, the big tall buildings are shown which are meant to represent the streets of New York. Techniques used in this advert in terms of camera shots are mid- shots of the adults and babies which gives us a clear view on the people involved in this advert. There are also close- up shots of the people in the advert to show the expressions of them. This advert starts off with no non- diegetic sound which makes it more realistic by having natural sounds as you would hear on the street. Later on in the advert, there is a lot of diegetic sound used and that fits in with the dancing babies and adults. By including diegetic sound when the main part of the advert comes up, it invites the audience more as it makes them want to move along too. The lighting seems to be in low- key lighting which gives a soft yet light feel to the advert

This advert is made to promote the institution 'Evian'. The purpose of this advert is to entertain because of the use of dancing babies. There is also a secondary purpose which is to create humour. People who watch this advert would definitely get a laugh out of it because it is something unexpected for babies to dance like that. The audience would consume this product because they would feel shocked and amused at the dancing babies and they would want to share this advert with others. The audience would also 'awww' a bit by looking at the cute babies shown in the advert.This shows that the marketing technique that has been used must have been viral marketing. The babies aren't the only thing in this advert that makes it humourous but it is also the way the dancing has been shown. The people in this advert to the most riddiculous dance you could possibly watch which makes the adience burst out in laughter.

This 'baby & me' advert by Evian has over 30 million views in just 5 days. This advert has been seen by one person after the other after the other which hence, gives the reason why is has got all those views. This advert is also one of the most popular adverts as just within 5 days, it had reached to 30 MILLION views. The reason for all these views is because, it had gone viral and everybody must have spoken about this advert and shown others which gave it more attention.

The advert seems to show how Evian water can make you feel even though, it is just normal mineral water. They have decided to use this advert to promote their Water organisation because, they had already known it would go viral and everybody would know about it. An advert like this, would only be promoted in Broadcast and E-media form. This is because, despite that it is a big hit, people would have to find it advertising on TV or on YouTube online.