Star power

Starpower 

Starpower has the ability to attract audiences by picking the top actor/actress who is very successful at the present time. This gets the audience engrossed and they would want to find out more about the actor/actress. For example, currently, Jennifer Lawrence is the number one on the Starpower chart and she won an award for Best Actress. This would make the audience want to watch the films in which she starred in to see how well she acts and if she deserved the award for her success. 

This also can benefit the producers by leading to providing a guranteed income (profit) for the movie producers by the audience who watch the films which Jennifer Lawrence stars in. They would get lots of money because more and more people would watch the films as she is almost the main character in most of her films like; The Hunger Games specifically. This is known as Opening film and Jennifer Lawrence is the lead title in which she is on her own acting out in the films- she is a very successful actress at the moment.

On the other hand, the opposite of Starpower would be Lindsay Lohan. She is not even close to having Starpower as she has not been very successful in film. Her films did not make that much money as Jennifer Lawrence's films did. They made very little profit and due to this, she won't get promoted as of yet to star in any upcoming films because those films have dragged her down.