Comparison of Chanel No5 advert and Nina Ricci advert..

Comparison of Chanel and Nina Ricci perfume advert

Denotations of Chanel advert

• There is a woman posing with a skinny waist and a navy dress
• Transport is in the background, the woman is on a train looking out of the window. 
• She is skinny, slim and has a curvy body.
• Feminism- sophisticated, elegant with a touch of class and wealth

Connotations of Chanel advert

• To show elegance and passion for the perfume
• Gazing out of window shows admiration
• Facial expressions show a confident woman who knows what she wants
• Showing off her dress and her figure to promote Chanel No5 perfume
• She looks wealthy, which tells us that she can afford the perfume and that she has expensive taste. 

Denotations of Nina Ricci advert

• White background, wearing a princess gown 
• Red apples in the background
• Face is looking towards perfume bottle in amazement
• Branches are made of crystals

Connotations of Nina Ricci advert

• The white background and the fairy gown she is wearing shows the purity of the woman
• Her facial expressions towards the bottle show that she is memorized by the perfume
• The shape of the perfume bottle has the same shape as the red apples in the background. 
• The term 'Magical new fragrance' shows the advert is enchanted which links to the purpose of the perfume advert.
• The crystal branches relate to a magical atmosphere a fairy tale garden.

In comparison between these two adverts, they have similarities and differences. First of all, a similarity would be that they are both perfume adverts. Secondly, they are both trying to promote the perfume in the best possible way. There are a variety of different colours which differ from both these adverts. The Chanel No5 advert has used dark colours but yet, it still seems to stand out. The bottle itself is not in a dark coloured form but, the advert shows the woman wearing a dark coloured dress. On the other hand, the Nina Ricci advert has used pure natural colours like white, pink and red of the apples. These colours combined present the perfume itself, by it being a pure magical fragrance. Also, the presentation of both these women in these adverts are set in different ways. In the Nina Ricci advert, she is looking dazed as she stares at the perfume bottle hanging from the crystal branches. In addition, looking at the Chanel No5 advert, the woman is looking peacefully away from the camera outside of the window. Another difference to consider would be that they are both wearing different dresses. The woman in the Chanel advert is wearing an evening gown whereas, the woman in the Nina Ricci advert is wearing more of an enchanted dress. The woman in the Chanel advert almost looks like her dress has been tightly fitted on her, perhaps of course to show off her immaculate figure. Moreover, the woman in the Nina Ricci advert, her dress is more puffy and a light colour which all eyes focus on her.