Scott Pilgrim Vs. The World

What is the synergy between the poster, trailer and film of Scott Pilgrim Vs. The world?

From watching the trailer of Scott Pilgrim Vs. The world, the elements that are seen in these Media forms, also link to the poster and the film of Scott Pilgrim. The elements that have been seen by observing the film, trailer and the poster have been things like; Scott Pilgrim himself, the institutions, his guitar and the fact that he plays in a band, and even the way he is dressed. Another element would also be the colours used in the poster, because they have also been used in the trailer and the film as the title.

These elements (most of them) are included in the poster, film and trailer of Scott Pilgrim. In all three media forms, there has been an inclusion of the main character, Scott Pilgrim of course because he is the main character and his name also appears in the title of the film. Another element would be the fact that he is holding (playing) the guitar in the poster and he also does this in the film and trailer, which suggests that Scott Pilgrim is in a band. From looking at the image on the poster, we cannot see what he looks like but we can sort of tell what kind of guy he is, like he could be considered as being one of the nerdy guys, just by examining his clothes and from watching the trailer and film. Another obvious point would be the fact that he is wearing the same clothes in all three Media forms.

The trailer and film, by being a moving picture shows much more identity and the story line of Scott Pilgrim Vs. The world and so, it does not show much in the poster of this film. The institution of this film is Universal and we can see this at the bottom of the film poster, in the trailer and also in the film. In the film and the trailer, there has also been a use of splitting screens. This makes the audience focus straight on both or more characters that are involved in this screen splitting.