Easter Holiday homework

Print form investigation

Print has changed over the past few years by moving across to E-media. Nowadays, everything is on the internet and most people go on the internet to view posters online and watch film trailers. Like all media forms, Print has evolved over time and Newspapers and posters have been experiencing a decline since 2001. Online advertising has benefited from regular technological advances and has become a mainstream advertising compared to Print. Internet advertising spend grew 37.5% between 2005 and 2008 while Print declined 29.9%. However, the decline of Print has not been made up by growth in online advertising. Changes in the media industry have impacted the two primary components of Print Media in different ways. For a long time, newspapers enjoyed the highest access levels of any Media. This began to change with the introduction of television and the increased usage of it. The nature of the internet makes it impossible to completely replace Print Media. Print media however is one of the oldest forms of advertising methods. It also remains to be one of the most popular forms advertising because it can reach a wider target audience.