Go pro Hero 3 & Google glass target audience research

 How do the target audiences for the two products change the ways in which people consume media? 

Google glass is a gadget which is half a glass which goes over your head like a pair of glasses. This gadget enables you to ask instructions which the Google glass will obey and fulfill your order. All a person has to say  is 'Glass, record a video' or 'Glass take a picture'. By giving these simple commands, it enables a person to have a whole new experience of life. It is a simple, yet useful gadget which rich, young, business people would prefer to buy. This is because, the way it is formed in a complex way meets the necessities of rich, upper/middle class business people. This is due to the fact that it costs over £500 which is quite expensive for some people. 

The ways in which people consume the media depends on their view of things, their age, financial state etc. This would fit in with a rich, business man/woman yet, would not be liked by an old, retired person as it not affordable and too complex for them. However, Google glass is quite accessible to all yet will only satisfy only the ones that can afford and use it sufficiently. Google glass would be most accessible to business people because, they would be busy, hard-working people and would always need some sort of gadget in their ear to contact people easily or work related.

Go pro Hero 3 is a fantastic way of capturing HD videos with an indestructable yet affordable camera. This incredible product is under £300 which is quite a reasonable price for a heavy duty gadget like the Go Pro Hero 3. The Go Pro Hero 3 would be targeted at an audience of sport enthusiasts who have a hobby of skydiving, snorkelling etc. This is because, this camera is waterproof and is unlikely to break, which allows it to give a clear HD definition. This camera can be attached anywhere securely which also gives the benefit to the sport enthusiasts.  

This camera also allows people to record from different angles which is another reason why sport enthusiasts would want to buy this camera to record their activities. The target audience has become clear, that it is the sport enthusiasts which will use this gadget sufficiently when performing the sports that will need to be filmed. This would not appeal to some people who do not do sports because, they will not be able to perform amazing stunts which will need to be recorded.

The ways in which people will consume this piece of media will be different to the ways they consume Google glass. Google glass is more of an everything in one which will probably get more views but, it is expensive. The Go Pro Hero 3 can only record videos from different angles and even underwater in a HD experience which is incredible but to some, will not appeal much.

British, White, Upper class males

The stereotypes of British, White, Upper class males

Positives                                                                                   

• Gentlemen                                                                          
• Polite/ well- mannered
• Handsome
• Strong
• Disciplined
• Ladies man
• Rich 
• Smart dress sense 

Negatives 

• Snobby
• Moody
• Stuck up
• Takes advantage of women/ people
• Show off
• Spends money on irrelevant things

The positives and negatives of the stereotypical analysis of a British, White, Upper class male is above. These state that although there are many positives that come out of this, there are just about the same negatives as well. Not all British, White, Upper class males are like this however, as some really are gentlemen. This analysis has been written on a rough scale of what is the stereotype/ representation of British, White, Upper class men. 

Section B- Synergy

Film case study 

How is synergy used to attract audiences in your case study? 

For my case study, I have chosen 3 films in the Action Genre. The films are; The Avengers, The Green Hornet and Kick- Ass. All 3 products have elements of Action but one of them failed in the Box office. The budget was very low for The Green Hornet and so, it was not a successful film. The Avengers however, was a sensation because people were already excited to see it because of all the posters and teaser trailers that were released. People were also anxious at the fact that the superheroes in Avengers are well- known and audiences are fans of them. Kick- Ass was also a popular film because of it's humour and Action elements along with the Intertextuality of the Batman costume of one of the characters. The audience was able to recognise immediately what one of the characters would be like. 

In my case study, I have investigated the synergy of my core products that show similarities in colours, costumes, lighting etc. The codes and conventions in the poster for Avengers have been used to create synergy with the trailer and the official website as well. By using the same colours and costumes in all three platforms, it points out the superhero costumes so that each one can be identified. The 3 platforms also link in with each other by showing the audience how well the Action goes with the film. By showing us the weapons of the superheroes, we get a rough idea as to how the Action elements will be shown. Audiences are already quite familiar with the superheroes such as; Iron Man, Captain America, Thor, Hulk etc. and so they would become eager for this film. I have also discovered linked with Synergy that some parody posters and UGC (User Generated Content) has also been made. This also creates amusement for the audiences as they would want to know where the users had gotten this idea from and they would want to watch it.

The Avengers shows the characters individually in the teaser posters, trailers and even the website. The character Iron Man is played by Robert Downey Jr. who is very well- known as he has starred in the previous Iron Man films and so, his fans would also want to watch The Avengers because of his appearance in the film. By having Robert Downey Jr. play Iron Man in The Avengers also creates synergy between the previous Iron Man films and The Avengers posters and trailers. 

The producers of Kick Ass are also releasing Kick Ass 2 in August and they have already updated the Kick Ass 2 website which automatically gets fans of Kick Ass to become anxious in waiting for it's release. The costumes for both films. For The Greecn Hornet, it also uses synergy to create branding for the audience but because of the unsuccessful film, most people got put off of watching it and so it is not a very well- advertised film. The colours used in all three platforms in The Green Hornet contrast together creating quite a bit about what the film is about. By including the car in each platform the audience gets to know what this film is about and therefore creates interest. 

Overall, all 3 core products use synergy to create more attention towards the films. All core products are creating branding which in this case, if someone was to show a person anywhere around the world The Avengers without the Title of the film, they would automatically know who they are because of the advertising they have seen. However, most people would not be that aware of The Green Hornet because of it's low production value and so they would not know about this film. Kick Ass would also be known by many as a lot of online advertising has been done and audiences are aware of the new Kick Ass coming out soon. 

'Unlock The 007 In You' - Coke Zero advert

Analysing Coke Zero advert

Media forms

This advert uses a range of different techniques to promote Coke zero. The semiotic elements are used which combined together make a very purposeful advert. The advert uses diegetic sounds of the atmosphere and the opening of the coke bottles along with the sounds of the cars and trucks shown in the advert. Along with diegetic sounds, it uses non- diegetic as well which is of the James Bond soundtrack along with diegetic voices of the actors in this advert. The sounds combined together makes this advert appealing by having the actors sing out the tune of the 007 soundtrack. This makes the advert appealing by using a very famous and well- known soundtrack and have people singing it out to show the effect that Coke Zero gives off.

The advert starts off with a man holding a coke bottle and 3 or 4 men on a table with a woman. The man looks at the woman, smiles and takes a sip of Coke only to turn it over and find the 007 logo on the sticker. He then starts singing the soundtrack and the woman joins in. It is almost like a duel with the men and the main actor. The main actor then sees the woman going in the car with the man and he rushes out (still continuing to sing) and follow them. This advert uses very clear, calm colours which blend in with the atmosphere being warm and sunny. This advert uses mostly mid-shots to show the audience exactly what is happening and what the effects of Coke Zero might be.

There are also elements of humour in this advert for example; when the man goes by the fancy car, the audience expects him to get in it to save the girl but, there is a bike behind it. This would make the audience chuckle a bit as it is unusual for a 'James Bond like' man to get onto a bike and not the classy car. Another element is the fact that they are singing the tune as they go along which would create more entertainment for the audience. 

Media Audiences

The target audience for this advert would be mainly males because of the 007 promotion in the advert. However, because there is also a woman in the advert, it can preferably be targeted at young couples who are in love because, at the end of the advert the man and woman jump off the bridge and they are both holding coke bottles which they drink together. Women would be the secondary target audiences as they admire James Bond but men would be the preferred target audience because most men idolise him. This advert would persuade men and women (being the secondary target audience) to buy Coke Zero. This encourages the audience by persuing the idea that Coke Zero is a positive drink. Yet, despite the caffeine in it, the hypodermic needle theory affects the audience by coming across as a good drink that should be bought by many. By injecting this into the audience, their minds will automatically think that they would like the drink at that moment in time as the advert endulges the audience.

This advert uses a clever technique to make audiences think that by drinking Coke Zero, you will act like James Bond even though though this will not happen, the audience just consumes the media without thinking about what they are showing exactly. The audience just gets enticed into wanting a cold refreshing bottle of Coke Zero. This advert appeals to a large demography due to the reach of the brands. 

Media Institutions

Coke is a very big well-known brand and most people are aware of the sugar and caffeine that are in most Coke products but, this advert also encourages audiences to know that Coke Zero does not have sugar in. Coke's brand values are that they persuade audiences to drink their products even though they are high in sugar and caffeine which also causes people to become hyperactive. This institution sponsors Skyfall by including it in their broadcast product. Coca Cola and James Bond are one of the leading brands today going many years. They have come together to create a powerful media campaign to advertise their products.

Coke is trying to persue it's products in a positive way yet, people get injected with the hypodermic needle to think that by drinking Coke you will act like James Bond. Along with Coke being well- known, 007 (James Bond) is also very well- known and there is a promotion of James Bond Sky fall going on in the advert as well. This advert gets more attention by including James Bond themes in it as more viewers would be interested.

Media Representations

selling James Bond lifestyle- drink coke that happens.
The representations in this advert are shown very clearly as there is a representation of James Bond in this advert as well. The colours used in this advert represent a classy, rich environment. There is also a Coke Zero drink area with umbrellas which also shows importance of Coke. The lighting used in this advert is high key lighting to create a positive mood for the audience. The actors in this advert seem to be wearing quite formal clothes which represents the city they live in.

This advert is selling the lifestyle of James Bond by including Action elements and the music which makes the audience want to drink Coke and watch the film.

http://www.youtube.com/watch?v=Vtz4qL4-hNE

3 Pony Advert analysis

Pony advert Review



Media Forms

This advert starts off by showing the attractive sunny atmosphere which almost looks like an island. This sets off the mood of the audience by thinking it is going to be a calm advert. This creates individuality of the pony.
The advert uses graphics which the main focus is the dancing pony. The lighting seems to be a very soft subtle colour which brings out the more 'alive' sort of perspective of the pony. The audience would never expect there to be a dancing pony in this advert which creates a lot of amusement. The camera angles used in this advert are mostly mid- shots and close- ups which gives us a better view on the pony and its surroundings. The pony seems to be a very brown with a bit of white colour. This shows the normal colour of a pony and makes it look more real. There is diegetic sound at the beginning of the advert which is more realistic. The diegetic sounds are of the ocean, birds and waves which again creates a more realistic and breezy feel for the audience. Once the non- diegetic sound comes in, the audience would jump as it appears to be unexpected and sudden.

Media institutions

The company behind the production of this advert are a mobile company called 3. 3 is a mobile network company in which they sell a lot of offers for people that join them. The way that the institution has been portrayed is in the form of a pony. The pony shows a lot of movement in which the audience would show a lot of interest in the 3 company. The inter titles at the end of the advert which reads' Silly stuff. It matters'. This shows that the institution has an idea of what the audience would feel/think while watching the advert and they even imply that it is 'Silly' but it matters. This also attracts more attention towards the advert because they are promoting their company by making their taglines catchy for the audience.

Media Audience

This '3' advert uses the main humourous absurd object being the pony. This advert would appeal to a wide audience because it creates humour as well as. This dancing pony shocks the audience but also makes them want to watch it in order to feel entertained. The target audience for this film would mostly be working adults or students but also, because of the childish technique used of the pony, little children would also be interested in watching it. Only people who can afford to join the mobile network would obviously want to keep watching and promoting it. Most people would just watch it for fun to get a laugh out of it because of it's purpose to entertain.

Media Representation

The representation of the pony is seen as a very graphically designed hyper active pony. This pony creates a fun environment by promoting the 3 company in a happy way. The way that the 3 network has been promoted is through the pony itself. By having an entertaining 'dancing' pony, it most likely will catch audiences attentions and therefore, they will get better advertising and people will promote their advert which will also give them more views. 

Analysis of baby & me advert by Evian

Baby & Me advert

This crazy but cute advert is about a man walking on the streets of New York, perhaps and he looks in a car's side mirror only to find out that he is in the form of a baby. The street shown in the advert seems to be a street in New York because, at the start, the big tall buildings are shown which are meant to represent the streets of New York. Techniques used in this advert in terms of camera shots are mid- shots of the adults and babies which gives us a clear view on the people involved in this advert. There are also close- up shots of the people in the advert to show the expressions of them. This advert starts off with no non- diegetic sound which makes it more realistic by having natural sounds as you would hear on the street. Later on in the advert, there is a lot of diegetic sound used and that fits in with the dancing babies and adults. By including diegetic sound when the main part of the advert comes up, it invites the audience more as it makes them want to move along too. The lighting seems to be in low- key lighting which gives a soft yet light feel to the advert

This advert is made to promote the institution 'Evian'. The purpose of this advert is to entertain because of the use of dancing babies. There is also a secondary purpose which is to create humour. People who watch this advert would definitely get a laugh out of it because it is something unexpected for babies to dance like that. The audience would consume this product because they would feel shocked and amused at the dancing babies and they would want to share this advert with others. The audience would also 'awww' a bit by looking at the cute babies shown in the advert.This shows that the marketing technique that has been used must have been viral marketing. The babies aren't the only thing in this advert that makes it humourous but it is also the way the dancing has been shown. The people in this advert to the most riddiculous dance you could possibly watch which makes the adience burst out in laughter.

This 'baby & me' advert by Evian has over 30 million views in just 5 days. This advert has been seen by one person after the other after the other which hence, gives the reason why is has got all those views. This advert is also one of the most popular adverts as just within 5 days, it had reached to 30 MILLION views. The reason for all these views is because, it had gone viral and everybody must have spoken about this advert and shown others which gave it more attention.

The advert seems to show how Evian water can make you feel even though, it is just normal mineral water. They have decided to use this advert to promote their Water organisation because, they had already known it would go viral and everybody would know about it. An advert like this, would only be promoted in Broadcast and E-media form. This is because, despite that it is a big hit, people would have to find it advertising on TV or on YouTube online.

Easter Holiday homework

Print form investigation

Print has changed over the past few years by moving across to E-media. Nowadays, everything is on the internet and most people go on the internet to view posters online and watch film trailers. Like all media forms, Print has evolved over time and Newspapers and posters have been experiencing a decline since 2001. Online advertising has benefited from regular technological advances and has become a mainstream advertising compared to Print. Internet advertising spend grew 37.5% between 2005 and 2008 while Print declined 29.9%. However, the decline of Print has not been made up by growth in online advertising. Changes in the media industry have impacted the two primary components of Print Media in different ways. For a long time, newspapers enjoyed the highest access levels of any Media. This began to change with the introduction of television and the increased usage of it. The nature of the internet makes it impossible to completely replace Print Media. Print media however is one of the oldest forms of advertising methods. It also remains to be one of the most popular forms advertising because it can reach a wider target audience. 

New Technology

New technologies & Film fiction


New technology today includes DVD Blu-Ray and 3D which give HD experiences. These give a more 'real' feel to the film. Avatar was the first film to use advanced 3D technology and that is why Avatar gives off a real experience.

Audiences would enjoy the 3D experience because they will feel as if they are part of the film as there is depth in the 3D screen. However, some audiences might find it disturbing as the effects and graphics used in a film can cause headaches migraine etc as some of the audiences can be sensitive to this new technology. Moreover, 3D is designed to make the resolution of the film high and so it makes audiences enjoy this experience. This would also benefit the producers because then there will be more audiences going to watch their films in 3D rather than normal and they would probably enjoy it a lot more. This lets the producers have more profit for their film by making it in 3D so that more audiences will be engrossed in watching it in that definition. 

For the new latest and upcoming films, there is always a tag at the bottom of a film poster saying 'In 3D' which gives more excitement to the audience and would persuade them to watch it in 3D as it is more enjoyable. 

The way a producer might suggest it is better not to use the new tech would be depending on the type of film it is. For example, if it was animated, or in the Genre of Fantasy, a producer might perhaps use it.

Viral marketing is when an audience promotes a film and spreads the word about it. This could be done by a  person/people start tweeting, writing or posting pictures and information about a specific upcoming film. People tend to write positive things about a specific film of their kind in order to persuade/engross others to look anxious for it's release. Most people 'obssess' over their kind of films and tend to post pictures or teaser posters or even links for their trailers to convince people to watch them. Once people have watched a certain movie, they tend to also review it by giving a rating out of 5 or 10 to advise others whether they should go and watch it or not. Viral marketing basically hypes up the audience and makes them more and more eager to watch the film being promoted.

Synergy between Argo, Silver Linings Playbook and Lincoln.

How and why do producers use synergy between products, both secondary products and primary products of the same genre, to attract audiences.

These posters are similar in the way that they use dull black & white colours to represent each film- with the same Genre. Their Genre seems to be Drama, Historic just by looking at the 3 movie posters we can guess this. These poster all use Black, White and one other colour. For example, Lincoln uses Black, White and Gold (which is used for the title of the film). Silver Linings Playbook uses Black, White and Yellow and Argo uses Black, White and Red. All the bright colours stand out and adds a bit of mystery to the posters. All these films as we can tell, must include overcoming hardships of some sort because there is a brighter side behind the dark, dull side. The way that these colours have been used shown implements Drama, crime, Thriller sort of Genre movies- which is what they are. 

The camera shots used in each poster are also similar in some sort of way. Lincoln has a mid-shot side profile which seems to show tension of some kind, Silver Linings Playbook is a close-up shot but only shows half of the characters faces which shows they are both the main characters in this movie and, Argo is in an Extreme close-up view which shows that he is the main character and that there is some mystery/problem behind it. 

All these films also have similar storylines which also explain why they are of similar context. However, one thing they don't have in common is the tagline used in Argo. Argo is the only film out of these three films that has a tagline provided and it is clearly written 'The movie was fake, the mission was real'. This also creates suspense and mystery to the audience and makes them feel anxious to watch them. 

Star power

Starpower 

Starpower has the ability to attract audiences by picking the top actor/actress who is very successful at the present time. This gets the audience engrossed and they would want to find out more about the actor/actress. For example, currently, Jennifer Lawrence is the number one on the Starpower chart and she won an award for Best Actress. This would make the audience want to watch the films in which she starred in to see how well she acts and if she deserved the award for her success. 

This also can benefit the producers by leading to providing a guranteed income (profit) for the movie producers by the audience who watch the films which Jennifer Lawrence stars in. They would get lots of money because more and more people would watch the films as she is almost the main character in most of her films like; The Hunger Games specifically. This is known as Opening film and Jennifer Lawrence is the lead title in which she is on her own acting out in the films- she is a very successful actress at the moment.

On the other hand, the opposite of Starpower would be Lindsay Lohan. She is not even close to having Starpower as she has not been very successful in film. Her films did not make that much money as Jennifer Lawrence's films did. They made very little profit and due to this, she won't get promoted as of yet to star in any upcoming films because those films have dragged her down. 

The Green Hornet Trailer Analysis

The Green Hornet trailer analysis

By watching the trailer for The Green Hornet movie, the audience would be able to pick up on the fact that Britt Reid is a kind of badboy player. I can say this because, in the trailer he seems to be partying and clubbing, drinking, making out with girls and just messing around. But then, it gets serious because, he finds out his Dad is dead. Britt Reid decides to team up with a Kato, a man who is close to his dad, and he wants them to be masked as villains to get close to bad guys, so that way no one would suspect them.

The institutions in this film are; Columbia Pictures and Original Film. This film failed in the box office because it only made the gross profit of $98,780,042. 

The target audience for this film would be ideally suggested as 13 year olds. This is because, there are certain scenes which are not appropriate for under aged children and, there is violence and swearing in this film which concludes that this film is not approven for children under the age of 13 as they need to be mature enough to watch it.  

Argo

http://www.youtube.com/watch?v=w918Eh3fij0

13/02/13- Intertextuality for Kick- Ass

Intertextuality in Kick- Ass' poster

This film poster shows four superheroes on the front of the poster. This tells the audience that this film is about super- heroes in Action. This poster can relate to other films in like other super- hero action movies. The characters on the front, seem to look like other superheroes previously in other films. The superhero with the Black mask shown in the poster, is made to look like Batman. This gives the audience an identity factor as this man is supposed to be Batman in this film. The other superheroes seem to represent other heroes with special powers. This poster's representation is linked to films like; Scott Pilgrim Vs The World, by having a cartoon type comedy-like superhero action movie. Also, it can be linked to previous superhero movies like Iron Man, Captain America, Thor, The Green Lantern etc. However, the superheroes except the Batman hero are all made up (created) to make the audience familiarize themselves with the new superheroes in the Action genre. This film has ridiculous Action in it which is just like Scott Pilgrim's film as he is a hero but the way the film has been put together is similar to Kick- Ass by adding comedy to the Genre Action. 

This poster used a Black background with Yellow writing so that it makes the characters and the title of the film stand out. The way that the characters almost look like they are appearing out of the text, creates interest towards the audience. This film links to many other previous superhero action movies and  quite a few elements have been taken from them to create this humorous Action movie. 

                                                                                              

12/02/13- Beyoncé

How do media producers use intertextuality to attract audiences to media products by broadening the possible Uses & Gratifications?

Beyoncé's video 'Countdown' shows all the elements of Uses & Gratifications but, they are not all easy to point out. The obvious Uses & Grats noticed by looking at the video would be, Personal identity because, her fans/people who watch the video would become amused by what she is wearing and it would encourage them to buy the same clothes as Beyoncé, what she wears in the video. Another element that is noticed in this video is Entertainment. This is because, audiences would have loved Beyoncé's songs and would definitely want to watch the videos to them to see what she is like in them. Lastly, Social also comes into this because, most groups of friends/people, would try and copy what she wears, how she dances and would try and be like her while others may think she is too rude the way she dresses or maybe, they are not into her kind of music as it might be a little too 'jumpy' for them. 

Beyoncé has in fact, copies the choreography from a film with Belgium dancers. She has taken this, so that the fans of those dance moves would definitely watch Beyoncé's dance moves and she would get a larger audience. Also, people would compare the two videos to see who danced better and to recognize Beyoncé. 
Beyoncé did not just 'steal' dance moves but she also stole the clothes and the colors from someone called Audrey Hepburn. As you watch the video, you can notice very bright summery colors which meant that the fashion at the time was bright colors due to the time of month when this video was out. This brings back the 50's/60's and it is recognized by many. 

An Information element has been recognized but, it was not that easy to point it out. This is because, when Beyoncé sings in the video, at one point when she sings 'I'm tryna make us 3 from that 2' and she turns halfway and shows off her baby bump which informs us that she is pregnant, but she is very clever in this way. 

The setting is also similar to the one in the film Step- Up, with the windows and the atmosphere seems really old. Beyoncé has used all the elements in different ways in her music video which brings back the 50's/60's as its tradition. 

10/02/13- Intertextuality in Film

Intertextuality in Film

• Dialogue
• Action 
• Locations
• Specific shots
• Conventions
• Narrative
• Stereotypes

- People like making links with other films, because doing this will encourage the audience to watch it by recognizing where a specific scene, location, dialogue has come from. 

Uses of e- media [new media tech]

• Websites ----> Blogs ----> Social media

Social networking sites help a film become viral all over the internet by loads of people speaking about a particular film, it gets the other audiences interested and they keep updating specific facts about the film. Once the film is released and many people have watched it, they tend to review/ rate it online- giving the people who have not watched it, a rough idea on how they liked/disliked it, and what could be improved about it. Most people tend to use social networking sites as in Twitter, Facebook, Tumblr etc as they are easy to use and it enables people to post pictures up of whatever they want. 

Websites are also very practical and most films nowadays, have their own official film websites such as; The Hobbit, Skyfall, The Avengers Assemble, The Amazing Spider-Man etc. This helps interact with the audience and keeping them posted about any teaser posters, trailers that they should look at to find out more about the film. Some people actually make fan sites of certain films that they had really enjoyed/ or become a fan of. For example, there are many fan pages for Harry Potter, Twilight films etc as people have become somewhat obsessed with these types of films. This helps a specific film stay on top of things by giving excellent reviews and ratings which encourages more and more people to watch it. 

• 3D- Why does it make people want to consume it?

It brings out the action that goes on in the film much more than watching it on regular definition. It amuses the audience more by watching it in 3 Dimension. The audience feels as if they are included in the movie which makes them feel excited. 

• DVD- 

If a specific film is liked, the audience can watch it over and over again especially, if they are doing a project and must watch specific scenes or analyse the film. By watching a film in the cinema, sometimes you tend to forget what happened and when the DVD of a film comes out, majority of people go and buy the DVD so they can recapture what happened. 

• Blu Ray- how it attracts the audience. 

Blu Ray is basically, when a film is shown in a High Definition (HD) experience. This attracts an audience by showing every detail in that film and so, it also makes the graphics used stand out. The audience will enjoy the movie more if it is in a higher resolution. Blu ray could also give an illusion Blu ray also provides a better sound quality i.e. surround sound, which will gives that incredible audio. Every film looks better and sharper in Blu ray form as it brings out the detailing, colors and graphics used. 

10/02/13 Media Theories

Media Theories

- Effects theory

What the Media does to audience. For example, a violent video game could cause more violence in reality amongst people who play them. 

- Uses & Gratifications theory

What audiences do with the media (why you play it, watch it, read it etc). How the media influences them, people use media to fulfill their various needs.

- Reception theory 

What audiences do to the media.

The role of role models: 

• Fashion

• Celebrity

• Association 

• Sense of group and belonging

• Makes reception easy in social context 

- Effect theories

• Mass Media/ mass communications make people powerless to resist messages the media carries. 

• Consumers are 'drugged', 'addicted' or 'hypnotized'. 

• Effects theories taken up with protection of young, link between violence and the media. 

• Rise of TV in the 50's and 60's- fear of danger to children by inappropriate content in most media.

-User Generated Content- UGC

• We may not have choice about what we watch

• Neglects any aspects of effects theories 

• Neglects socio- economic factors. 

9/02/13 The Green Hornet Poster

Poster analysis of The Green Hornet

This poster above, shows two men, who are obviously the main characters of this Action movie. It shows them dressed in black and have masks on their face which show that these faces are hidden and creates suspense for the audience. They also look quite suspicious as their clothes are dark in color and one of them is holding a gun in his hand, in fact, they look like criminals. There is also a green car behind them which seems to have green headlights which refers to the title of the film 'The Green Hornet'. This brings out the green and makes it stand out at the back. The green headlights emphasizes the two masked vigilantes in front of it, which also brings out the color Green in more detail. 

The fact that '3D' is written just beneath the main title 'The Green Hornet' hints to the audience that they should watch this film in 3D as, the graphics used, perhaps would look better in that Dimension. This assures the audience that watching in 3D shows that it would be a very good, Action criminal film and so, it persuades the audience to go and watch it. When using the 'Z' reading, the first thing that audiences will read would be the name of the actors/actresses starring in the film. Then, by reading across, we can see the image of the two men, with the car behind them. This gives the audience the background of the film, by showing two suspicious men which indicates that this film is of an Action/Crime genre. Then finally, going across again, we can read 'The Green Hornet' title and we can see 3D, also the release date last. The way that this poster has been made, reflects on how audiences will look at this poster and so, will take in a bit of information on what the film is actually about. 

At the top of this poster, there are names of the main actors, all of which are well- known like Cameron Diaz for example. The benefits of putting actors/actresses' names at the top of a poster is to assure that these specific actors are going to be in this film and so, it will get the audience more interested. At the bottom of the poster, there is the release date in Bold which makes it stand out and the audience would know exactly when the film was coming out in the cinemas. At the bottom, there are also faint colored credits which you can barely see, this shows that these credentials are not important in this poster and the rest of the additional information is important to the audience. 

Poster Analysis of The Avengers

The Avengers poster analysis

This is the teaser poster of The Avengers Assemble. The colors used in this poster are very dark, dull colours which shows that this film is a movie which is linked with outer space and the earth. The colours also refer to the name of the film; 'The Avengers'. The poster shows the four main characters or in fact, the four main Avengers and so, the audience gets to know what the Avengers look like and what part each of them are playing. 

The target audience of this particular teaser poster would be superhero fans whether children or adults, as all the avengers have their separate films which most people would have enjoyed. Also, fans of a particular avenger; for example, Iron Man, Captain America, Hulk, Thor etc. 

There is not much information provided on this poster and it doesn't include much about the film. However, in the bottom left hand corner, there is listed three of the institutions of the film. This gives information about the institutions of this film. Also, there is a catchy tagline right at the bottom underneath the year that this film was released. 

It says; 'Earth's Mightiest Heroes', which encourages the audience to look forward to this film. This tagline also links to the image at the bottom of the poster of Planet Earth. This automatically comes to mind, that this film is about superheroes that avenge the Earth and protect it. 

This poster is the original Avengers Assemble poster in which, you get to see Action occurring by looking at it. The colors in this poster aren't dark and dull like the teaser poster, there are colors included of the costumes that the actors are wearing. This helps the audience view what the colors of the costumes will be and, they also get to see all the superheroes involved in this film.Whilst using the 'z' reading technique, the first things you see are the superheroes in Action which is the main focus of this poster. 

This poster is also more appealing than the teaser because, you can see more action going on and, you are able to see the main characters faces in their costumes. However, there is no information provided on this poster. This would possibly be because, the audience would have already known about the film release date, actors names and institutions from the previous posters and trailer. There is also no name of the film included in the poster because majority of the audience would already know the name of the film, by identifying the characters. 

This poster has been designed so that the main focus of the attention are the Avengers themselves. Lastly, by looking at the background, you can see there is a serious fight going on in which the Avengers must protect themselves, others and of course, the Earth. There is a car behind them on fire that is turned over and the atmosphere is destroyed. This suggests, the place where they are all standing will be a mess in the film as well. You can also see the Stark tower right at the back, which is also in the focus. The audience would suggest that Stark tower is also the main focus of the film, which is why it has also been shown in this poster. 

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3 Core Products

The Avengers 

The Green Hornet

  

Kick-Ass

Case- Study Outline Kick- Ass

Case- Study of Kick-Ass  

The budget: $30,000,000 (estimated)
The gross: $48,043,505
Director: Matthew Vaughn- English film producer and director of Stardust, X-Men First Class, Layer cake. 
Institution: Marv Films and Plan B Entertainment
Style of Marketing: Posters, Trailers, Online, Media and Publicity. 

This film had released many posters of the colorful characters which got the audience more intrigued in watching this super- hero film. A second batch of teaser posters were also released of the individual super-heroes. Because of all these series of posters, it got the audience focused on the upcoming film and people started to talk about it on blogs and social networking sites. This drew publicity to Kick-Ass and encouraged more and more people to look out for it. The trailer started off with a normal guy trying to jump from a building but fails to do so and it makes the audience think 'What mad man'. After him discussing with his friends if becoming a hero was possible, we then get to see his 'I'm Kick-Ass' scene in which we get to know what he plays as the individual he is. This makes the audience familiar with what part he plays in the film by the title 'Kick-Ass' being the super-hero's name. Because the movie was rated R, it was doing so well and so it had also mentioned the language used in the film and more graphic shots of people's heads being blown off. Their official website also includes links to social networking sites, buying tickets and also reviews on the website for review websites such as Rotten Tomatoes and IMDB.