3 Pony Advert analysis

Pony advert Review



Media Forms

This advert starts off by showing the attractive sunny atmosphere which almost looks like an island. This sets off the mood of the audience by thinking it is going to be a calm advert. This creates individuality of the pony.
The advert uses graphics which the main focus is the dancing pony. The lighting seems to be a very soft subtle colour which brings out the more 'alive' sort of perspective of the pony. The audience would never expect there to be a dancing pony in this advert which creates a lot of amusement. The camera angles used in this advert are mostly mid- shots and close- ups which gives us a better view on the pony and its surroundings. The pony seems to be a very brown with a bit of white colour. This shows the normal colour of a pony and makes it look more real. There is diegetic sound at the beginning of the advert which is more realistic. The diegetic sounds are of the ocean, birds and waves which again creates a more realistic and breezy feel for the audience. Once the non- diegetic sound comes in, the audience would jump as it appears to be unexpected and sudden.

Media institutions

The company behind the production of this advert are a mobile company called 3. 3 is a mobile network company in which they sell a lot of offers for people that join them. The way that the institution has been portrayed is in the form of a pony. The pony shows a lot of movement in which the audience would show a lot of interest in the 3 company. The inter titles at the end of the advert which reads' Silly stuff. It matters'. This shows that the institution has an idea of what the audience would feel/think while watching the advert and they even imply that it is 'Silly' but it matters. This also attracts more attention towards the advert because they are promoting their company by making their taglines catchy for the audience.

Media Audience

This '3' advert uses the main humourous absurd object being the pony. This advert would appeal to a wide audience because it creates humour as well as. This dancing pony shocks the audience but also makes them want to watch it in order to feel entertained. The target audience for this film would mostly be working adults or students but also, because of the childish technique used of the pony, little children would also be interested in watching it. Only people who can afford to join the mobile network would obviously want to keep watching and promoting it. Most people would just watch it for fun to get a laugh out of it because of it's purpose to entertain.

Media Representation

The representation of the pony is seen as a very graphically designed hyper active pony. This pony creates a fun environment by promoting the 3 company in a happy way. The way that the 3 network has been promoted is through the pony itself. By having an entertaining 'dancing' pony, it most likely will catch audiences attentions and therefore, they will get better advertising and people will promote their advert which will also give them more views. 

Analysis of baby & me advert by Evian

Baby & Me advert

This crazy but cute advert is about a man walking on the streets of New York, perhaps and he looks in a car's side mirror only to find out that he is in the form of a baby. The street shown in the advert seems to be a street in New York because, at the start, the big tall buildings are shown which are meant to represent the streets of New York. Techniques used in this advert in terms of camera shots are mid- shots of the adults and babies which gives us a clear view on the people involved in this advert. There are also close- up shots of the people in the advert to show the expressions of them. This advert starts off with no non- diegetic sound which makes it more realistic by having natural sounds as you would hear on the street. Later on in the advert, there is a lot of diegetic sound used and that fits in with the dancing babies and adults. By including diegetic sound when the main part of the advert comes up, it invites the audience more as it makes them want to move along too. The lighting seems to be in low- key lighting which gives a soft yet light feel to the advert

This advert is made to promote the institution 'Evian'. The purpose of this advert is to entertain because of the use of dancing babies. There is also a secondary purpose which is to create humour. People who watch this advert would definitely get a laugh out of it because it is something unexpected for babies to dance like that. The audience would consume this product because they would feel shocked and amused at the dancing babies and they would want to share this advert with others. The audience would also 'awww' a bit by looking at the cute babies shown in the advert.This shows that the marketing technique that has been used must have been viral marketing. The babies aren't the only thing in this advert that makes it humourous but it is also the way the dancing has been shown. The people in this advert to the most riddiculous dance you could possibly watch which makes the adience burst out in laughter.

This 'baby & me' advert by Evian has over 30 million views in just 5 days. This advert has been seen by one person after the other after the other which hence, gives the reason why is has got all those views. This advert is also one of the most popular adverts as just within 5 days, it had reached to 30 MILLION views. The reason for all these views is because, it had gone viral and everybody must have spoken about this advert and shown others which gave it more attention.

The advert seems to show how Evian water can make you feel even though, it is just normal mineral water. They have decided to use this advert to promote their Water organisation because, they had already known it would go viral and everybody would know about it. An advert like this, would only be promoted in Broadcast and E-media form. This is because, despite that it is a big hit, people would have to find it advertising on TV or on YouTube online.

Easter Holiday homework

Print form investigation

Print has changed over the past few years by moving across to E-media. Nowadays, everything is on the internet and most people go on the internet to view posters online and watch film trailers. Like all media forms, Print has evolved over time and Newspapers and posters have been experiencing a decline since 2001. Online advertising has benefited from regular technological advances and has become a mainstream advertising compared to Print. Internet advertising spend grew 37.5% between 2005 and 2008 while Print declined 29.9%. However, the decline of Print has not been made up by growth in online advertising. Changes in the media industry have impacted the two primary components of Print Media in different ways. For a long time, newspapers enjoyed the highest access levels of any Media. This began to change with the introduction of television and the increased usage of it. The nature of the internet makes it impossible to completely replace Print Media. Print media however is one of the oldest forms of advertising methods. It also remains to be one of the most popular forms advertising because it can reach a wider target audience. 

New Technology

New technologies & Film fiction


New technology today includes DVD Blu-Ray and 3D which give HD experiences. These give a more 'real' feel to the film. Avatar was the first film to use advanced 3D technology and that is why Avatar gives off a real experience.

Audiences would enjoy the 3D experience because they will feel as if they are part of the film as there is depth in the 3D screen. However, some audiences might find it disturbing as the effects and graphics used in a film can cause headaches migraine etc as some of the audiences can be sensitive to this new technology. Moreover, 3D is designed to make the resolution of the film high and so it makes audiences enjoy this experience. This would also benefit the producers because then there will be more audiences going to watch their films in 3D rather than normal and they would probably enjoy it a lot more. This lets the producers have more profit for their film by making it in 3D so that more audiences will be engrossed in watching it in that definition. 

For the new latest and upcoming films, there is always a tag at the bottom of a film poster saying 'In 3D' which gives more excitement to the audience and would persuade them to watch it in 3D as it is more enjoyable. 

The way a producer might suggest it is better not to use the new tech would be depending on the type of film it is. For example, if it was animated, or in the Genre of Fantasy, a producer might perhaps use it.

Viral marketing is when an audience promotes a film and spreads the word about it. This could be done by a  person/people start tweeting, writing or posting pictures and information about a specific upcoming film. People tend to write positive things about a specific film of their kind in order to persuade/engross others to look anxious for it's release. Most people 'obssess' over their kind of films and tend to post pictures or teaser posters or even links for their trailers to convince people to watch them. Once people have watched a certain movie, they tend to also review it by giving a rating out of 5 or 10 to advise others whether they should go and watch it or not. Viral marketing basically hypes up the audience and makes them more and more eager to watch the film being promoted.

Synergy between Argo, Silver Linings Playbook and Lincoln.

How and why do producers use synergy between products, both secondary products and primary products of the same genre, to attract audiences.

These posters are similar in the way that they use dull black & white colours to represent each film- with the same Genre. Their Genre seems to be Drama, Historic just by looking at the 3 movie posters we can guess this. These poster all use Black, White and one other colour. For example, Lincoln uses Black, White and Gold (which is used for the title of the film). Silver Linings Playbook uses Black, White and Yellow and Argo uses Black, White and Red. All the bright colours stand out and adds a bit of mystery to the posters. All these films as we can tell, must include overcoming hardships of some sort because there is a brighter side behind the dark, dull side. The way that these colours have been used shown implements Drama, crime, Thriller sort of Genre movies- which is what they are. 

The camera shots used in each poster are also similar in some sort of way. Lincoln has a mid-shot side profile which seems to show tension of some kind, Silver Linings Playbook is a close-up shot but only shows half of the characters faces which shows they are both the main characters in this movie and, Argo is in an Extreme close-up view which shows that he is the main character and that there is some mystery/problem behind it. 

All these films also have similar storylines which also explain why they are of similar context. However, one thing they don't have in common is the tagline used in Argo. Argo is the only film out of these three films that has a tagline provided and it is clearly written 'The movie was fake, the mission was real'. This also creates suspense and mystery to the audience and makes them feel anxious to watch them. 

Star power

Starpower 

Starpower has the ability to attract audiences by picking the top actor/actress who is very successful at the present time. This gets the audience engrossed and they would want to find out more about the actor/actress. For example, currently, Jennifer Lawrence is the number one on the Starpower chart and she won an award for Best Actress. This would make the audience want to watch the films in which she starred in to see how well she acts and if she deserved the award for her success. 

This also can benefit the producers by leading to providing a guranteed income (profit) for the movie producers by the audience who watch the films which Jennifer Lawrence stars in. They would get lots of money because more and more people would watch the films as she is almost the main character in most of her films like; The Hunger Games specifically. This is known as Opening film and Jennifer Lawrence is the lead title in which she is on her own acting out in the films- she is a very successful actress at the moment.

On the other hand, the opposite of Starpower would be Lindsay Lohan. She is not even close to having Starpower as she has not been very successful in film. Her films did not make that much money as Jennifer Lawrence's films did. They made very little profit and due to this, she won't get promoted as of yet to star in any upcoming films because those films have dragged her down. 

The Green Hornet Trailer Analysis

The Green Hornet trailer analysis

By watching the trailer for The Green Hornet movie, the audience would be able to pick up on the fact that Britt Reid is a kind of badboy player. I can say this because, in the trailer he seems to be partying and clubbing, drinking, making out with girls and just messing around. But then, it gets serious because, he finds out his Dad is dead. Britt Reid decides to team up with a Kato, a man who is close to his dad, and he wants them to be masked as villains to get close to bad guys, so that way no one would suspect them.

The institutions in this film are; Columbia Pictures and Original Film. This film failed in the box office because it only made the gross profit of $98,780,042. 

The target audience for this film would be ideally suggested as 13 year olds. This is because, there are certain scenes which are not appropriate for under aged children and, there is violence and swearing in this film which concludes that this film is not approven for children under the age of 13 as they need to be mature enough to watch it.